Personalization has completely changed marketing strategies. Today’s consumers are increasingly looking for personalized experiences in many brand interactions. Delivering the type of personalized experience consumers desire requires a good balance between usage data and technology to understand consumers and communicate with the messages they are most responsive to. However, not effectively using personalization strategies may prevent your brand from showing you the customers you care about, or in turn make your brand a creepy marketer because they know so much.
So, what type of personalized products are consumers looking for? How effective is the personalized technology? More detail: Digital Marketing Services in Lahore.
The power of personalization
You may have seen the statistics, but the personalized function has never stopped. View the following series of statistics from various studies on the Internet:
- When the shopping experience is not suitable for individuals, 71% of consumers will feel frustrated.
- 70% of millennials are frustrated by brands sending irrelevant emails.
- 74% of customers feel frustrated when not personalizing the content of the website.
- 47% of consumers will check whether Amazon does not provide relevant product recommendations with the brands they shop with.
- 36% of consumers said that retailers need to do more to provide a personalized experience.
- 91% of consumers said they are more likely to use brands that provide relevant offers and recommendations for shopping.
- 80% of consumers are more likely to purchase products from brands that provide a personalized experience.
- 90% of American consumers find marketing personalization very attractive.
- 72% of consumers said they only participate in personalized messaging.
- 80% of regular customers only choose branded shopping with a personalized experience.
- 56% of online shoppers are more likely to return to sites that recommend products.
- 63% of consumers will stop buying products from brands that use bad personalization strategies.
- 66% of consumers said that encountering non-personalized content would prevent them from making a purchase.
- When the content is not personalized, 42% of consumers will feel annoyed.
- More than 50% of consumers are willing to share information about their favorite products to get personalized discounts.
- 83% of consumers are willing to share their data to create a more personalized experience.
- According to Innovid’s latest research, by 2020, 40% of consumers will be the direct result of personalized advertising. Respondents said that if they are personalized, they are more likely to click on multiple ad types:
- 41% of people are more likely to click on personalized ads for activities of interest
- 38% of users click on personalized ads on products they are interested in
- 34% of people click on ads for new products or services they might like
- Consumer preference personalization
In addition, 32% of consumers like personalized advertising, but three-tenths of consumers like brands in personalized advertising. Another 43% of respondents believe that personalized advertising is very important. Consumers also like the content in their personalized ads. Four out of ten (39%) advertisements will tell the current context, such as the website they are on.
Three out of ten (31%) people prefer to use their demographics for personalized advertising, and 29% want to see behavioral ads that understand their online activities and preferences.
- Consumers like personalized advertising in retail most.
- Consumer personalized marketing
- Consumers prefer to see personalized channels including:
- 18% – social advertising
- 17% – video
- 17% – TV
- 13%-banner ads
When it comes to sharing personal information, 23% of consumers say they are more willing to share information with brands than they were 1-2 years ago. In fact, consumers are most willing to share their personal information to obtain more relevant advertisements based on the following factors:
Consumer marketing data
What steps can brands take to make it easier for consumers to share data? 35% of consumers said they want to decide their preferences for data collection, while 12% want brands to share their official data collection policies.
Personalization during the epidemic
Before the epidemic, personalized strategies were more straightforward. Although the same strategy has not changed, such as technology based on past purchase history or browsing preferences, consumers are looking for other types of personalized settings to take into account the current economic environment. The brand must be relevant to the customer’s situation and needs, useful and relevant to the context. Re-check your customer base and roles. For example, did your market segment before the pandemic assume that older people did not buy goods on social media? Look again, because most of it is changing. Or, perhaps based on past purchase history, a “return of inventory” notification would be greatly appreciated. Make sure you invest in a personalized strategy over the long term and position your brand to take advantage of new opportunities.